Business Models
Tailoring a model to suit your business needs
Brand owners can choose a business model that is best suited their individual business needs. This is often determined by the following criteria:
- Business services required
- Inventory ownership
- Product origin (International or local)
The two main business models under which we operate include:
Buy & Sell Model
This model mainly suits international brand owners with imported products
Key Features:
- Wilson's purchase stock from the brand owner and manage the inventory
- Wilson's sell & distribute products at a margin and take responsibility for debtors
- Generally, a full package of business services is adopted by brand owners under this model
Sales Commission Model
Our company is not just an importer of brands. We also deal with a number of local and international brand owners who prefer to operate on a Sales Commission basis.
Key Features:
- Brand Owner maintains title of stock – in their warehouse or Wilson’s 3PL
- Wilson sells products at brand owners’ list pricing and receives an agreed % commission on sales
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Usually only a selected number of business services adopted under this model including:
- Field Sales & Merchandising
- Key Account Management
- Finance and Administration
- NOTE: a full services package can also be applied to this commission model if required
