Key Account Management

Our experience and relationships are the key

Wilson's Key Account teams are structured according to respective Grocery and Health & Beauty product ranges. This lets us to focus on specific products and market segments when dealing regularly with category managers and buyers across all key account groups.

Our team of experienced Key Account Managers have strong working relationships with category buyers and senior management of all key customers. These relationships have proven to be a key success factor in growing our brands and developing categories.

Our main Key Account services include:


  • Category & Business Reviews
  • Promotional Program Development & Maintenance
  • New Product Presentations
  • Space Management - planogramming
  • Other Customised Business Development Initiatives:
    • Account specific promotions/demonstrations
    • Web-based customer training modules
    • New product/pack developments
    • Exclusive account product opportunities and trials