Channel expertise & focus – a winning formula
Wilson Consumer Products has extensive experience in growing brands across many core market channels within the New Zealand FMCG market. We understand the service requirements for each of the channels in which we specialise and we have worked hard to establish strong working relationships at all levels with our respective trade customers.
One of the key ingredients of our success in growing brands is channel focus. At Wilson’s, our brands are assigned to either our Health & Beauty division or our Grocery business unit according to product category type and core channel emphasis required. This provides a high level of brand focus and consistency of service across multiple market channels.
We specialise in the following key market channels:
Grocery; Supermarkets & Wholesalers
Pharmacy; Chains, Independents and Wholesalers
Foodservice & Commercial
Other: Hampers, Specialty Food Outlets, Gift Baskets, Baby Retail outlets
We are always looking for incremental growth opportunities by introducing existing brands to other channels in which we currently specialise. Wilson's is also open to entering new channels if required by a brand owner and our company has the flexibility to allocate appropriate resources to effectively achieve this.